You spoke, and we listened. In 2011, USPI formed the Physician Strategy Group as a direct response from our physician customers in the USPI Network to provide services that will help their practices thrive. We understand that when our services help you and your practice, USPI also benefits. This ensures that our goals are 100% aligned with yours.
Senior Vice President
Matt has over 20 years of healthcare experience working closely with physicians, short-stay surgical facilities, and hospital systems in alignment of strategy and goals. Since 2011, he has led USPI’s Physician Strategy Group, working with physician groups in the development and implementation of strategic plans. Prior to his current role, he served as VP Financial Operations for six years at USPI. For the two years prior to that, he led a very large independent orthopedic group practice in the southeast. He has served the last five years on two national industry boards. He has a passion to help physicians and to continue to align goals and incentives for success. Matt received his BBA from Texas A&M University’s Mays Business School. Matt, his wife Melissa, and their three children live in the Dallas area.
Vice President, Practice Operations
Judy Eustace brings over 21 years of experience to the USPI Physician Network that spans several settings, including private practice, acute care hospital systems and billing office operations. Judy grew up in a healthcare family and is right at home working with physicians, support staff, and patients. With core skills in clinical efficiencies, patient care standards and service, along with billing and coding compliance, Judy approaches the PSG clients with a solid service orientation that is clearly demonstrated in her work. Judy resides in Atlanta with three lovely kids and two dogs.
Vice President, New Product Lines
Jeannie is a Registered Nurse with an MBA and holds over 20 years of clinical, operational, and development experience in the ASC environment. Jeannie has been with USPI for 10 years and is a member of the Physician Strategy Group team as Vice President of New Product Lines. Prior to USPI, Jeannie managed physician practices including office-based, Medicare-certified surgery centers. Because of her experience in both the private practice and ASC environments, Jeannie has a clear understanding of the operational and clinical challenges that face both entities. As a nurse, she is a passionate patient advocate and approaches program development from a patient- and family-centric perspective. Currently, Jeannie continues her work with the Joint Replacement Program and new Spine Program.
Senior Director, Practice Marketing and Growth
Susan Edwards brings over 18 years of experience to the physicians in the USPI network. With an education in Advertising, Susan landed in the healthcare industry by way of a solo physician practice and then into an acute rehabilitation hospital. It was at the rehab hospital where she discovered she had a small role in making a difference in people’s lives and intuitively knew it was something special. Susan has pursued marketing in various other settings including large acute care health systems, physician private practice, and as a contract management provider. Susan is able to translate her experience to the PSG clients and often takes a similar approach as Financial Planner by tailoring the marketing strategies and growth tactics that fit the goals of the practice, market conditions, and ability of the practice to sustain the recommendations. Susan is Board Certified through the American College of Health Care Executives and was named Volunteer of the Year for 2013 by her local chapter. Marketing and sales have been a natural evolution for Susan, which started in her youth as she charged the neighborhood kids for rides on her horse around the supermarket parking lot.
Director – Implementation
Deb is a registered nurse who received her Bachelors of Science from Texas Women’s University. As a registered nurse with over 20 years of experience in surgery center management, Deb is confident in her ability to direct activities for the feasibility and implementation of innovative programs. Throughout her career, Deb worked closely with surgeons and their staff to optimize patient selection and patient care. She is passionate about the role of the perioperative nurse and other team members involved with the patient experience. In addition to providing quality, standardized care and measurable outcomes in the ASC, she understands that pre-operative education, post-operative follow-up, and setting realistic expectations are key to exceptional outcomes for the patient. Deb looks forward to using her management expertise and experiences as an OR nurse to enhance USPI’s new service lines.
Director, Digital Strategies and Web Development
Erin Cox is an award-winning copywriter and marketing specialist. She graduated with honors from the University of North Dakota and spent several years working for a division of ABC television in the Creative Services department. Erin brings exceptional writing and communication skills to the team and a unique view on marketing and advertising. A highly creative individual, Erin approaches every marketing opportunity with insight and perspective, aligning solutions and dependable growth efforts with practice sustainability. She understands the consumer drive behind the healthcare industry, viewing patient-provider interaction through a lens that will help practices gain volume and grow with new clients. Erin enjoys working in healthcare because in no other field can you touch the lives of so many people — impacting practices, surgical centers, and communities. When Erin isn’t working hard for PSG’s physician clients, she spends time with her husband, two young sons, and 95-pound lab/bulldog mix, Othello.
Joint & Spine Program Manager
Carol is a registered nurse with fine-tuned skills and experience in the development and implementation of USPI’s Total Joint programs. Carol joined the Physician Strategy Group in 2014 after an impressive tenure as a post-anesthesia care unit nurse and orthopedic coordinator. She worked directly in our core business, Baylor Orthopedic and Spine Hospital, where she was a joint educator and PACU staff nurse. Carol’s expertise is in orthopedic care and recovery which has allowed her to lead the charge as Physician Strategy Group develops and implements the same-day joint and spine programs in our ambulatory surgical facilities and hospitals. Carol enjoys the challenge of ensuring compliance with The Joint Commission standards and developing the metrics for quality, measurable care.
John comes to Physician Strategy Group with over 25 years of nursing experience. He received his Bachelor of Science in Nursing from Texas Woman’s University where he discovered his love for healthcare and delivering quality care to the community. The love of helping others in need is what drove John into the United States Air Force where he served until 2011, when he retired as Lieutenant Colonel. In the USAF, he felt his greatest honor was bringing wounded soldiers back home. John has worked in numerous quality and risk management roles throughout Texas, with his latest endeavor serving the USPI affiliated Dallas/Fort Worth area Baylor Health System. John brings compassion, medical and clinical knowledge, and an eye for quality to the Physician Strategy Group. He looks forward to building relationships with the USPI surgery centers and network physicians to bring a higher standard of care to the communities and patients. John lives in the Dallas area with his wonderful wife, dog, and cat. Lucky for him, his five children are grown, successful, and on their own.
Manager, Physician Recruitment
Jaime brings a fresh perspective on the challenges of healthcare talent acquisition for private practices to PSG. She attributes her proven success in physician recruitment to innovative thinking and determination. Prior to joining PSG, Jaime earned her Bachelor’s degree in Biology from Austin College and spent four years in physician recruitment and sales. In the constantly evolving landscape of the healthcare industry, Jaime focuses on helping physicians and practices grow with a focus on long-term vision and sustainability. Jaime lives in the Dallas area with her two dogs and enjoys volunteering at the Ronald McDonald House of Dallas in her free time.
Joan comes to PSG with over 10 years of healthcare industry experience including billing services, physician office management, and corporate physician management. Joan is the Administrative Manager for PSG, a role which utilizes her background and skills to the fullest. With a BS in Marketing from the University of Houston, Joan spent her early career in advertising agencies and corporate marketing. She went on to get her MOM (two children, that is) and rejoined the workforce in an administrative capacity. During her six years with a women’s health clinic, she became a Certified Medical Office Manager and came to appreciate the complexity, diversity, and challenges of growing a medical practice. One of her greatest accomplishments while with the clinic was partnering with the physician to open a medical aesthetic center. She considers that business one of her children. When not in the PSG office, she values the time with her husband and daughters and enjoys Mah Jongg and Bunco.