Communication tools are fundamental essentials that you will need to grow your practice. Take a quick inventory of the items listed below to identify your gaps. PSG offers cost effective and branded solutions to ensure your basic communications vehicles are in place, allowing you to move forward in you marketing efforts.
- BUSINESS CARDS – Do your cards include all of the details for how to contact your office? Business cards are often overlooked as a “must have”, but hands down, are without a doubt the most important communication tool in your arsenal. This little card packs a big punch for many reasons:
- It is the first impression of your brand
- It holds the key to all the resources a potential customer would need: email, website, address, phone
- It is the first tangible extension to a potential new patient or referral source
Take a moment to review your current cards. Are all the critical elements clearly displayed on the card? Does it include website, email, phone and address? These are essential to give your customers the option of how THEY want to communicate with you. While opportunity may knock, it can also ring or hit your website.
- LETTERHEAD/ENVELOPES – Have you created official correspondence material to be utilized by you and your staff? As the digital age of electronic communications has increased, many practices downgrade the need to have branded letterhead and envelopes available for written correspondence. Quality stationary, even if used only sporadically, does create a positive This document contains confidential material that is proprietary to the Physician Strategy Group – a division of USPI. For more information on this and other topics or for permission to reproduce and distribute this document, please contact us at email@example.com perception with the recipient. Mis-matching papers, styles and colors undermine continuity and can sabotage your efforts to build your brand.
- COLLATERAL – Do you have a simple handout that can be given to referring physicians and/or patients and families? A concise, well written collateral piece can be a very powerful tool. To maximize its effectiveness, make sure your copy is targeted to the intended audience. Keep in mind, what makes you attractive to a patient, may not be of interest to a prospective referral source, and visa-versa. Additionally, a quality collateral piece will retain its shelf life and be shared with others, making it a cost effective communication tool.
- EMAIL – Have you set up an email for the practice? Due to the fact that email is so common, it is very easy to overlook its value to your practice. Every communication is an opportunity to continue building your brand. Simple things like making sure your logo and signatures lines are the same will provide quick visual reinforcements of your brand each time a message is sent. Once your basics are in place, advanced email capabilities can provide you one of the least expensive and most direct means of contact with your customers as you pursue further practice growth efforts.
- PRACTICE WEBSITE – Do you currently have a practice website? So, when was the last time your HTML code was updated? Slow sites drive your customers elsewhere. If you not currently have a website, you are missing an important vehicle for future visibility and continued growth. A web presence is a must have these days. As consumers take a more active role in managing their healthcare dollars, they have become savvy web users who are researching before they choose. Furthermore, there are advanced web strategies that can increase your web presence, drive more customers to your site, and to your office. PSG can help assess your website and turn this tool into an exciting lead generator for your practice.
This document contains confidential material that is proprietary to the Physician Strategy Group – a division of USPI. For more information on this and other topics or for permission to reproduce and distribute this document, please contact us at firstname.lastname@example.org
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